B Corp haircare represents a new standard of conscious luxury—where exceptional performance is paired with verified responsibility. These brands are independently certified to meet rigorous standards across environmental impact, ethical sourcing, transparency, and social accountability.
This means every element—from ingredient selection to packaging and production—is carefully considered. B Corp certified companies are committed to reducing their environmental footprint, supporting fair and safe working conditions, and operating with complete transparency at every stage of the process.
Choosing B Corp haircare is an investment in elevated, results-driven formulations that go beyond beauty alone. It reflects a more intentional approach—where luxury is defined not only by how a product performs, but by how it is made and the impact it leaves behind.
119 products
119 products
This is a Blow Dry Primer
Regular price $23.00/
Shipping calculated at checkout.
BLOW DRY PRIMER
What
This is a Blow Dry Primer provides protection against heat and humidity, while helping styles last longer. It also works wonders to add shine and body to hair without weighing it down.
How to Use
Spray 5 to 20 pumps on wet or towel-dried hair, from roots to lengths and ends. Do not rinse and proceed with desired styling. This is a Blow Dry Primer can be used with all hot tools.
Ingredients
AQUA / WATER / EAU, ALCOHOL DENAT., VP/VA COPOLYMER, PANTHENOL, DECYL GLUCOSIDE, POLYSORBATE 20, POLYQUATERNIUM-69, PARFUM / FRAGRANCE, POLYQUATERNIUM-11, LIMONENE, LINALOOL, CITRIC ACID, HEXYL CINNAMAL, GERANIOL, HYDROXYCITRONELLAL, ALPHA-ISOMETHYL IONONE, CITRAL, TRIETHANOLAMINE, BENZYL BENZOATE.
LOVE Smoothing Instant Mask
Regular price $50.00/
Shipping calculated at checkout.
Instant mask
What
A fast-acting mask that adds softness and fights frizz.
How to Use
Apply after washing with LOVE/Smoothing shampoo or shampoo bar, leave on for 30 seconds, comb and then rinse. Proceed with styling.
Ingredients
AQUA / WATER / EAU, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CETEARYL ALCOHOL, CETYL ALCOHOL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, GLYCERYL STEARATE, ORBIGNYA OLEIFERA SEED OIL, DIMETHICONE, BEHENTRIMONIUM METHOSULFATE, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, HYDROGENATED SOY POLYGLYCERIDES, DIPROPYLENE GLYCOL, BENZOTRIAZOLYL DODECYL P-CRESOL, BENZYL ALCOHOL, CITRIC ACID, DISODIUM EDTA, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, DIVINYLDIMETHICONE/DIMETHICONE CROSSPOLYMER, SODIUM BENZOATE, POLYSILICONE-29, OLEA EUROPAEA FRUIT EXTRACT / OLEA EUROPAEA (OLIVE) FRUIT EXTRACT, C15-23 ALKANE, CAPRYLYL GLYCOL, LIMONENE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5.
MINU Hair Serum
Regular price $36.00/
Shipping calculated at checkout.
hair serum
What
Illuminating serum whose leave-in formula gives extra shine and extends the duration of cosmetic colour.
How to Use
In the case of medium-coarse hair apply to towel-dried hair after MINU/conditioner; in the case of fine hair apply directly after MINU/shampoo. Proceed with the desired styling.
Ingredients
Water, cetearyl alcohol, panthenol, amodimethicone / silesquioxane copolymer, behentrimonium chloride, cetyl alcohol, polysorbate 20, benzyl alcohol, glycerin, cetrimonium chloride, trideceth-5, amodimethicone, fragrance, microcrystalline cellulose, disodium edta, sodium benzoate, citric acid, linalool, acrylamidopropyltrimonium chloride/acrylates copolymer, cellulose gum, phenoxyethanol, capparia spinosa fruit extract, trideceth-12, cyclopetasiloxane, geraniol, limonene, citronellol, CI 61570 / green 5, CI 60730 / ext. violet 2, CI 19140 / yellow 5
MINU Hair Mask-Coloured Hair
Regular price $23.00/
Shipping calculated at checkout.
hair mask
What
Illuminating and restoring mask that gives extra shine and deep nourishment.
How to Use
Apply to towel-dried hair after using MINU/shampoo. Leave on for 10-15 minutes, comb, then rinse. Proceed with the desired styling.
Ingredients
Water, cetearylalcohol, glycerin, behentrimonium chloride, cetrimonium chloride, phenylpropyldimethylsiloxysilicate, behentrimonium methosulfate, cyclopentasiloxane, fragrance, amodimethiconesilsesquioxane copolymer, benzylalcohol, shea butter, citric acid, tricdeceth-5, disodium eota, sodium benzoate, dimethiconol, linalool, tocopherol, capparis spinosa fruit extract, phenoxyethanol, geranol, CI 61570/green 5, CI 60730/ext. Violet 2, CI 19140/yellow 5
SOLU Sea Salt Scrub
Regular price $24.00/
Shipping calculated at checkout.
Sea Salt Scrub Cleanser
What
Crafted from all-natural ingredients, this scrub provides a deep yet delicate cleanse, gently removing impurities and build-up to leave you with an unbeatably clean result.
How to Use
Apply a tablespoon to wet hair. Gently massage onto the scalp to build a rich lather, adding more water if necessary. Can be used as a shampoo or followed with a second cleanse using your usual shampoo. Rinse thoroughly and finish with a nourishing hair mask or conditioner. Use every second or third wash.
Ingredients
Sodium chloride, water, sodium lauroyl methyl isethionate, sodium cocoyl isethionate, polyglyceryl-10laurate, stearamidopropyl dimethylamine, coco-betaine, glycerin, sodiummethylisethionate, decyl glucoside, lauric acid, polyglyceryl-4oleate, cocomide mipa, betaine, fragrance, stearyl stearate, citric acid, polyester-11, sodium laurate, glyceryl olivate, disodium edta, hydrogenated rapeseed alcohol, limonene, linalool, benzyl salicylate, euphorbia cerifera cera (candellia) wax, geraniol, citronellol, jojoba esters, C177491/ironoxides.
VOLU Mist
Regular price $49.00/
Shipping calculated at checkout.
HAIR MIST
What
Leave-on spray to give volume to the hair from the root. It does not weigh the hair down and leaves it soft and shiny.
How to Use
Apply to towel-dried hair after using VOLU/shampoo. Do not rinse off. Spray the product onto the root area, then comb the hair in order to move a small amount of product to the lengths and ends thus in-creasing the volume effect; proceed with the drying.
Ingredients
Water, alcohol denat., polysorbate 20, vp / va copolymer, panthenol, propylene glycol, polyquaternium-4 / hydroxypropyl starch copolymer, benzyl alcohol, laurdimonium hydrozypropyl hydrolized keratin, sodium benzoate, fragrance, disodium edta, citric acid, phenoxyethanol, polyquaternium-11, brassica rapa (turnip) root extract, alcohol, tris(tetramethylhydroxypiperidinol) citrate, linalool, hexyl cinnamal, caprylyl glycol, CI 60730 / ext. Violet 2.
OI Hand Balm
Regular price $27.00/
Shipping calculated at checkout.
OI HAND BALM
What
For all skin types. OI Hand Balm protects skin from damage caused by sun, wind and cold and provides long-lasting hydration. Winner of Self Magazine’s SELF Approved Beauty Awards for best High-Five Hand Cream in the Post Gym Body category.
How to Use
Apply to hands and gently massage until fully absorbed.
Ingredients
Water, glycerin, cyclopentasiloxane, cetearyl alcohol, cetyl alcohol, arachidyl alcohol, behenyl alcohol, benzyl alcohol, cyclohexasiloxane, tocopheryl acetate, dimethicone, dicaprylyl carbonate, c12-15 alkyl benzoate, arachidyl glucoside, dimethicone crosspolymer, allantoin, sodium polyacrylate, hexyldecyl laurate, hexyldecanol, fragrance, potassium sorbate, hydrogenated polydecene, c30-45 alkyl methicone, c30-45 olefin, olea europaea (olive) fruit oil, simmondsia chinensis (jojoba) seed oil, prunus amygdalus dulcis (sweet almond) oil, disodium edta, tocopherol, trideceth-6, bixa orellana seed oil, hydrogenated palm glycerides citrate, citronellol, geraniol, juglans regia (walnut) seed extract, alpha-isomethyl ionone, linalool.
NOUNOU Conditioner
Regular price $22.00/
Shipping calculated at checkout.
conditioner
What
Nourishing and detangling conditioner that gives body, softness and silkiness to hair.
How to Use
Apply to towel-dried hair after using NOUNOU/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
Ingredients
Water, cetearyl alcohol, glycerin, behentrimonium chloride, cetyl alcohol, cetrimonium chloride, dimethicone, behenyl alcohol, benzotriazolyl dodecyl p-cresol, fragrance, benzyl alcohol, creatine, amodimethicone, simmondsia chinesis (jojoba) seed oil, dicaprylyl ether, lauryl alcohol, disodium edta, octadecyl di-t-butyl-4-hydroxyhydrocinnamate, sodium benzoate, prunus amygdalus (sweet almond) oil, citric acid, hydrogenated vegetable oil, tocopherol, solanium lycopersicum (tomato) fruit extract, linalool, butyrospermum parkii (shea) butter, geraniol, limonene, caramel, CI 19140 / yellow 5, CI 14700 / red 4, CI 61570 / green 5.
NOUNOU Shampoo
Regular price $19.00/
Shipping calculated at checkout.
For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.
With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium.
Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to vitamin C. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.
This juicy and sweet small tomato is part of the gastronomic tradition of its region: it was the main ingredient that all families, even in urban areas, used to prepare the tomato sauce for the winter. Yet, despite its historical importance, the Fiaschetto tomato came close to disappearing: growing it was too expensive and its yields were too low compared to modern hybrids developed for sauce making.Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and were used to reintroduce this refined tomato variety
Shampoo
What
Nourishing shampoo to give body to the hair.
How to Use
Apply to wet hair, massage gently, rinse and repeat application. Continue with application of NOUNOU/conditioner or NOUNOU/hair mask, according to the needs.
Ingredients
Water, disodium laureth sulfosuccinate, glycerin, sodium cocoylisethionate, sodium lauroylmethylistethionate, cocamidopropyl betaine, sodium lauroyl sarcosinate, sodium lauryl sulfoacetate, coco-glucoside, glyceryl oleate, benzyl alcohol, panthenol, pehentyl benzoate, acrylates/c10-30 alkaylacrylate crosspolymer, fragrance, glycol disterate, sodium methyl 2-sulfolaurate, sodium benzoate, dicapryl ether, disodium edta, buteth-3, lauryl alcohol, polyquaternium-7, polyquaternium-10, amodimethicone, sodium benzotriazolyl butylphenol sulfonate, trisodiumethylenediaminedisuccinate, sodium hydroxide, disodium 2-sulfolaurate, solanum lucoperiscum (tomato) fruit extract, citric acid, c11-15 pareth-7, glyceryl stearate, alcohol, sodium chloride, laureth-9, trideceth-12, linalool, geranoil, tris(tetramethylhydroxypiperidinol) citrate, tributylcitrate, CI 19140 / yellow 6, CI 14700 / red 4, ci 61570 / green 5.
MOMO Hair Potion
Regular price $36.00/
Shipping calculated at checkout.
hair potion
What
Universal leave-in moisturizing cream that leaves the hair soft and shiny without weighing it down.
How to Use
It can be applied to towel-dried hair primarily with the products of the MOMO line, but also after any Essential Haircare shampoo and conditioner. It can also be applied to dried hair after styling. Its silky, but light texture does not wet the hair.
Ingredients
Aqua/water/eau, cetearyl alcoho, glycerin, panthenol, dimethicone, hydroxyropyl starch phosphate, benzyl alcohol, methyl gluceth-20, polysorbate 29, behentrimonium chloride, hydroxypropyltrimonium hydrolyzed wheat protein, parfum/fragrance, acrylamidopropyltrimonium chloride/ acrylates copolymer, polyquaternium-28, disodium edta, sclerotium gum, tocopherol, sodium benzoate, guar hydroxypropyltriumonium chloride alcohol, tetrabutyl ethylidenebisphenolamodimethicone, cucumis melo fruit extract/cucumis melo (melon) fruit extract, citric acid, tris(tetramethylhydroxypiperidinol) citrate, phenoxyethanol, caryrylyl clycol, coumarin, ci19140/ yellow 5, ci 16570/ green5, ci 17200/red33
MOMO Conditioner
Regular price $22.00/
Shipping calculated at checkout.
conditioner
What
Moisturizing and detangling conditioner that gives softness and silkiness.
How to Use
Apply to towel-dried hair after using MOMO/shampoo. Leave on for 5-10 minutes, comb, then rinse. Proceed with the desired styling.
Ingredients
Water, cetearyl alcohol, glycerin, behenyl alcohol, cetrimonium chloride, behentrimonium chloride, dimethicone, benzyl alcohol, fragrance, simmondsiachinensis seed (jojoba) oil, dicaprylyl ether, lauryl alcohol, panthenol, sodium benzoate, disodium edta, citric acid, admodimethicone, tocopherol, cucumis melo (melon) fruit extract, CI 19140 / yellow 5, CI 61570 / green 5, CI 17200 / red 33.
MELU Conditioner
Regular price $22.00/
Shipping calculated at checkout.
conditioner
What
Breakage preventing and shine giving conditioner, it gives body and volume leaving the hair soft and light.
How to Use
Apply to towel-dried hair after using MELU/shampoo. Leave on for 2-5 minutes, comb then rinse. Proceed with the desired styling.
Ingredients
Water, cetearyl alcohol, glycerin, cetrimonium chloride, behenyl alcohol, behentrimonium methosulfate, dimethicone, cetyl alcohol, behentrimonium chloride, amodimethicone, benzyl alcohol, prunus amygdalus dulcis (sweet almond) oil, parfum / fragrance, silicone quaternium-8, citric acid, disodium edta, sodium benzoate, tocopherol, linalool, hexyl cinnamal, lens esculenta (lentil) seed extract, trideceth-12, cyclopentasiloxane, limonene, geraniol, CI 61570 / green 5, CI 19140 / yellow 5
LOVE CURL Controller
Regular price $36.00/
Shipping calculated at checkout.
Curl Controller
What
For wavy to very curly hair. It’s leave on formulation defines curls in an invisible way. Controls and reduces the volume of very curly hair, leaving hair soft and shiny. Doesn’t weigh the hair down and leaves no residue.
How to Use
Apply to damp hair after LOVE/curl conditioner or hair mask. Do not rinse. Proceed with drying.
Ingredients
Water, glycerin, cyclopentasiloxane, cetearyl alcohol, vp/dmapa acrylates copolymer, panthenol, polyquaternium-37, behentrimonium chloride, dimethicone, propylene glycol dicaprylate/dicaprate, amodimethicone, benzyl alcohol, parfum / fragrance, vinyl caprolactam/vp/dimethylaminoethyl methacrylate copolymer, dimethiconol, isopropyl alcohol, sodium benzoate, disodium edta, ppg-1 trideceth-6, prunus amygdalus dulcis (sweet almond) seed extract, disiloxane, citric acid, trideceth-12, cetrimonium chloride, sorbitan oleate, limonene, benzalkonium chloride, citronellol.
LOVE CURL Primer
Regular price $36.00/
Shipping calculated at checkout.
CURL PRIMER
What
Hydrating anti-humidity blow-dry prep milk that provides definition to wavy or curly hair.
How to Use
Spray 15-20 pumps on wet or towel-dried hair from roots to ends. Proceed with styling.
Ingredients
Water, cetearyl alcohol, panthenol, behentrimonium chloride, amodimethicone, glycerin, alcohol denat., fragrance, vinyl caprolactam/vp/dimethylaminoethyl methacrylate copolymer, benzyl alcohol, cetyl alcohol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, disodium edta, polyquaternium-70, polyquaternium-11, behentrimonium methosulfate, prunus amygdalus dulcis (sweet almond) seed extract, microcrystalline cellulose, sodium benzoate, isopropyl alcohol, citric acid, dipropylene glycol, cellulose gum, trideceth-12, cetrimonium chloride, cyclopentasiloxane, limonene, citronellol, potassium sorbate.