B Corp Haircare

For wavy or curly hair.

With Noto Almond extract, Slow Food Presidium.

Rich in proteins, B vitamins, vitamin E, unsaturated fats, magnesium, iron, potassium, copper and phosphorus with an elasticising and volumizing action.

Since the mid 19th century, this area, one of Sicily’s most beautiful agricultural landscapes, has been home to a variety of almond of exceptional quality, the Romana, named after the family of farmers on whose fields this variety was found and who have had the honour of making it known. These almonds have a thick and woody shell that enables them to preserve their flavour and aroma for a long time, which is why they are particularly sought after by confectioners worldwide.

Shampoo

What

Elasticizing and controlling shampoo, it gives volume and keeps the hair soft and light.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

For colored hair.

With Salina Caper Blossom extract, Slow Food Presidium.

Rich in quercetin, a powerful amino acid with a protective effect on the hair structure along with hair color-protecting polyphenols.

A perennial bush of tropical origin, the caper has been growing around the Mediterranean basin from time immemorial: references to its use as a food and medicine are found in the Bible, in the works of Hippocrates, Aristotle and Pliny the Old.

Shampoo

What

Illuminating and protective sham-poo for cosmetic colour that gives long-lasting shine.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MINU/conditioner or MINU/hair mask, according to the needs.

Ingredients

For frizzy and unruly hair.

With Minuta Olive extract, Slow Food Presidium.

Rich in fatty acids and vitamins, it has an elasticising and softening action.

The Nebrodi mountains, the large “green heart” of Sicily, are the ideal habitat for a rare and ancient Sicilian olive cultivar, the Minuta. Unlike other Sicilian oils, the Minuta olive oil is very delicate and rich in subtle fruity notes with floral aromas. It is highly nutritious with a high concen-tration of polyphenols and vitamin E.The centuries-old olive groves, which are still producing, are evidence of the historical significance of Minuta olives in the area.

Shampoo

What

Smoothing shampoo, it cleanses gently and favours straightening.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with LOVE/conditioner.

Ingredients

CURL CLEANSING CREAM

What

Conditioning, taming and cleansing cream for wavy to very curly hair. Intensely nourishing and hydrating.

How to Use

Ingredients

• Roucou oil - prevent hair aging, strong anti-oxidant action
• Carbon-neutral/Zero Impact Product

Apply evenly to hair and scalp and massage in gently. Rinse and repeat application if necessary. Rinse off thoroughly.

For dry or dehydrated hair.

With Paceco Cartucciaru Yellow Melon extract, Slow Food Presidium.

Rich in water, vitamins and mineral salts, it gives prolonged hydration.

In the early 17th century the growing of melons was very common in the agricultural villages near Trapani, Italy. After the late harvest, melons were stored on terraces or hung on balconies until Christmas when, once sliced, they were enjoyed for their sweetness and juiciness. To protect the Presidium, after obtaining the extract, the melon seeds are sent back to Mrs. Simonte so she can plant them again.

Shampoo

What

Shampoo that provides deep hydration.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with MOMO/conditioner.

Ingredients

For long or damaged hair.

With Villalba Lentil Seeds extract, Slow Food Presidium.

Rich in serine and glutammic acid, the most abundant amino acids in keratin, it nourishes and repairs.

Villalba lentils are characterised by a high content of iron and proteins, and a low content of phosphorus and potassium.Their cultivation is very sustainable since they do not require fertilizers, special treatments or irrigation.

Shampoo

What

Breakage preventing and shine giving shampoo, it gives silkiness and light to the hair.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of MELU/conditioner.

Ingredients

For fine or limp hair.

With Caprauna Turnip extract, Slow Food Presidium.

Rich in minerals such as phosphorus, iron, calcium and vitamins A, B and C, it gives body and volume to the hair.

The area of the municipality of Caprauna is characterised by an incredible expanse of ancient dry-stone terraces. In the past, farmers used to grow turnips on the same land where wheat had been harvested to promote crop rotation and prevent soil “exhaustion”. Thanks to the altitude and the cool, damp climate, turnips grew in optimal conditions and with a particularly mild flavour.

Shampoo

What

Volumizing shampoo, it gently cleanses the hair making it soft and light.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of VOLU/hair mist, if necessary.

Ingredients

With Orbassano Red Celery extract, Slow Food Presidium.

Rich in mineral salts, it has a remineralising effect on the hair.

The story of the red celery from Orbassano began in the 17th century when Anne Marie d’Orléans, Duchess of Savoy, brought purple celery from Tours with her from France which was more flavourful and tender than the celery then grown in Piedmont. Over the years the French purple celery adapted well to the vegetable gardens surrounding the city of Turin and developed the characteristic red colour of the stalks.

Shampoo

What

Delicate shampoo, ideal for frequent use.

How to Use

Apply to wet hair, massage gently, rinse and repeat. Follow with DEDE/conditioner or DEDE/hair mist.

Ingredients

Water, sodium c14-16 olefifn sulfonate, sodium lauroyl methylisethionate, cocamidopropyl betaine, sodium pca, decyl glucoside, sodium methyl2-sulfolaurate, lauramidopropylamine oxide, coco-glucoside, glyceryl oleate, disodium coco-glucoside sulfosuccinate, benzyl alcohol, polysorbate 20, pantehol, fragrance, sodium benzoate, citric acid, sodium chloride, miristamidopropylamine oxide, disodium 2-sulfolaureate, polyquaternium-7, guar hydroxypropyltrimonium chloride, trisodium ethylenediamine disuccinate, tetrasodium glutamate diacetate, apium graveolens (celery) extract, benxyl salicylate, linalool, citronellol, hydroxycintronellal, CI 19140 / yellow 5, CI 14700 / red 4

Multi-benefit shower shampoo. The formula characterized by a full-bodied foam moisturizes and gently cleanses the skin and hair.

Gentle oil cleanser for hair and body.

Cleansing herbal shampoo for use on hair and body. The delicate oil texture makes the hair soft and silky and leaves the skin well nourished.

get shiny hair from every angle. this antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it’s for

fine-medium hair types 1-3c

why it’s special

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.

• boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
• removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
• smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

antioxidant-rich shampoo that boosts brilliant shine and removes pollution buildup.

get shiny hair from every angle. this antioxidant-rich shampoo boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it’s for

fine-medium hair types 1-3c

why it’s special

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.

• boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
• removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
• smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

*clinically proven, when used with mirrorball conditione

a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

packed with nutrient-rich sea buckthorn, normcore signature shampoo leaves hair 7x more conditioned* and results in nourished + soft hair.

who it’s for

fine to medium hair types 1-2c

why it’s special

it’s called ‘signature’ for a reason…packed with a cocktail of vitamins + antioxidants, this lathering shampoo results in clean, soft, + nourished hair.

• leaves hair 7x more conditioned*.
• coconut acid - provides excellent lathering + conditioning.
• 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.

what it is

rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating shampoo gently cleanses and drenches hair with 3x more hydration*. *clinically proven, shampoo + conditioner when used as a system.

who it’s for

for dry, textured, or coarse hair types 2a-4c.

why it’s special

drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.

• ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
• reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
• immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.

*clinically proven, shampoo + conditioner when used as a system.

Invisible Dry Shampoo

What

An invisible dry shampoo, designed to absorb excess oils and sebum while providing volume.

How to Use

1. Shake product well
2. Split the hair in the center, and then on each side, to create 4 quarters
3. Starting from the back, divide the hair in sections of a couple of inches, applying the product with quick and horizontal motion, 6-10 inches from the head
4. Repeat for each section
5. For the front sections, apply the dry shampoo diagonally from the forehead to the ear
6. Let it sit, then massage in the product in the root area
7. For a sleeker, softer, and smoother look, brush through. For more texture and volume, do not brush.

Ingredients

87113 87115(CANADA) PRODUCT NAME: THIS IS AN INVISIBLE DRY SHAMPOO IT’S FOR CLEANSING AND VOLUMIZING WITHOUT ANY RESIDUE
BUTANE, ISOBUTANE, PROPANE, ALCOHOL DENAT., DISTARCH PHOSPHATE, PARFUM / FRAGRANCE, SORBITAN LAURATE

For dry hair or hair damaged by treatments such as highlights, bleaching, perm or straightening.

With Torre Guaceto Fiaschetto Tomato extract, Slow Food Presidium.

Rich in carbohydrates and proteins, it has a strong nourishing power and an anti-oxidant action due to vitamin C. Its extract is obtained from the tomato’s pulp and has remarkably invigorating and nourishing properties.

This juicy and sweet small tomato is part of the gastronomic tradition of its region: it was the main ingredient that all families, even in urban areas, used to prepare the tomato sauce for the winter. Yet, despite its historical importance, the Fiaschetto tomato came close to disappearing: growing it was too expensive and its yields were too low compared to modern hybrids developed for sauce making.Thanks to a careful search in the private vegetable gardens of the area of Torre Guaceto, Fiaschetto plants were found and were used to reintroduce this refined tomato variety

Shampoo

What

Nourishing shampoo to give body to the hair.

How to Use

Apply to wet hair, massage gently, rinse and repeat application. Continue with application of NOUNOU/conditioner or NOUNOU/hair mask, according to the needs.

Ingredients

Water, disodium laureth sulfosuccinate, glycerin, sodium cocoylisethionate, sodium lauroylmethylistethionate, cocamidopropyl betaine, sodium lauroyl sarcosinate, sodium lauryl sulfoacetate, coco-glucoside, glyceryl oleate, benzyl alcohol, panthenol, pehentyl benzoate, acrylates/c10-30 alkaylacrylate crosspolymer, fragrance, glycol disterate, sodium methyl 2-sulfolaurate, sodium benzoate, dicapryl ether, disodium edta, buteth-3, lauryl alcohol, polyquaternium-7, polyquaternium-10, amodimethicone, sodium benzotriazolyl butylphenol sulfonate, trisodiumethylenediaminedisuccinate, sodium hydroxide, disodium 2-sulfolaurate, solanum lucoperiscum (tomato) fruit extract, citric acid, c11-15 pareth-7, glyceryl stearate, alcohol, sodium chloride, laureth-9, trideceth-12, linalool, geranoil, tris(tetramethylhydroxypiperidinol) citrate, tributylcitrate, CI 19140 / yellow 6, CI 14700 / red 4, ci 61570 / green 5.