B Corp Haircare

the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.

what is the wizard silicone-free detangling hair primer?

it's the wizard you all know and love, now silicone-free. this lightweight primer protects against 450°f heat, cuts down on blow dry time, reduces frizz, + detangles all hair types.

who it's for

all hair types 1–4c who prefer silicone-free formulas

why it's special

while silicones add shine and lock in moisture, we know they're not in everyone's hair routine‚ whether you're a fan of silicones or not, we have the magic of the wizard! this all-in-one lightweight hair priming spray has a multitude of benefits, leaving hair shiny and silky-smooth.

• protects hair against heat up to 450°f.
• cuts down on blow dry time so you can get on with your day!
• detangles and reduces frizz on all hair types.

all-in-one hair priming mist that detangles + protects against thermal damage

what is the wizard detangling primer?

a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style.

who it's for

all hair types 1–4c

why it's special

• the perfect pregame before the main event. this all-in-one lightweight hair priming spray has a multitude of benefits + leaves hair shiny, silky-smooth, and ready for a good time.
• protects hair against heat up to 450°f.
• provides ultra-hydration, detangles + smooths strands for a lustrous mane.
• cuts down on blow dry time so you can get on with your day!

get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.

what it is

calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.

who it's for

all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing

why it's special

meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.

• clinically proven to remove more oil**
• helps control oils**
• revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
• community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.

*based on a 2-week consumer study of 66 participants

**when compared to our traditional perk up dry shampoo.

need a wash day extension? this buildable dry shampoo revitalizes roots with scalp-friendly ingredients—boosting time (not buildup!) between wash days.

why it's special

infused with good-for-scalp ingredients like mandelic acid + arrowroot powder, perk up plus extended clean dry shampoo allows you to go the distance between wash days with a lightweight, natural feel + finish.

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero.

what is superfruit star lightweight hair styling oil?

a lightweight multitasking hair hero that’s clinically proven to make hair 7x stronger, 2x smoother + with 86% less breakage* without weighing hair down. use this non-greasy, superfruit-infused hair oil on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.
*clinically proven, after one use.
who it's for
fine to thick hair types 1-3c
the hair oil for those who hate hair oils. non-greasy + lightweight enough for daily use.
why it's special
unleash your superfruit power with this superfruit-infused formula for soft, shiny, super strands. infused with our signature superfruit, sea buckthorn, this 3-in-1 strand champion creates a protective barrier around the cuticle to shield hair from breakage, heat damage + frizz for silky-smooth results without weighing hair down.
get heroic hair results: for hair that’s super strong: 7x stronger,* that is! for hair that’s super smooth: 2x smoother (even in high humidity)* for hair that’s super protected: 86% less breakage + 450°F heat protection* 
*clinically proven, after one use.

say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*

*clinically proven with continued use.

what is midnight mender?

a clinically proven overnight treatment that conditions + smooths hair to reduce breakage + strengthen while you sleep.
who it's for 

• all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
• great for damaged, curly + coily hair prone to brittleness + breakage

why it's special
catch some z’s while midnight mender strengthens + smooths for visibly healthier-looking hair by morning. formulated with fortifying technology, this creamy, pillow-proof treatment tackles all kinds of damage (heat, chemical, mechanical + damage caused by environmental stressors) while protecting against future damage + sealing split ends overnight.*

• 9x stronger hair by morning*
• improves signs of damage*
  
• 89% less breakage by morning*
• strengthens hair + protects against future damage*
• improves the look + feel of damaged hair**
• seals split ends*

*clinically proven with continued use.

**based on a 2-week consumer study of 66 participants.

For creating soft definition and separation.

For creating soft definition and separation. This Is A Strong Dry Wax texturizes hair, leaving it matte and residue-free.

For creating structure and definition on short hair styles.

For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

For styles that hold up against humidity, time and movement.

For styles that hold up against humidity, time and movement. This Is An Extra Strong Hairspray locks hair into place for as long as need be, without leaving residue or stickiness.

Invisible strong hold hairspray

Invisible strong hold hairspray gives the hair humidity-resistant structure without weighing it down. Easy to work with and wash out.

For adding a hydrating and defining boost to curls.

Add hydration and define your curls with our curl defining mousse. Keep the curl bouncy and nourished without the added frizz.

Transformative gel- to-oil for well-defined, hydrated curls. Ideal for curly to coily hair

A transformative gel-to-oil treatment, with hydrating properties for curl shape and definition. The Extreme Moisturizing factor in the formula provides moisture to the strand controlling frizz while the Extreme Bounce Factor provides definition, leaving the hair naturally soft and shiny. Ideal for bouncy defined curly to coily hair. Hold strength: 3/5

For adding airy volume to any type of hair

For adding airy volume to any type of hair. This Is A Volume Boosting Mousse is creamy with a snow-like texture, perfect for giving your hair light and natural-looking body.

A light oil for natural-looking and hydrated texture.

A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

For creating sleek styles and defined texture.

For creating sleek styles and defined texture with medium hold. This Is A Medium Hold Finishing Gum is a workable, lightweight styling gum without any sticky or greasy residue.

For creating workable texture, particularly on short hair.

Create a workable texture to style short hair. Lightweight formula that allows you to style and rework your hair, without any sticky or greasy residue.

Non-aerosol hairspray for brushable hold and natural finish.

A humidity-resistant, flexible non-aerosol hairspray for brushable hold and a natural, touchable finish.

For structured and full-bodied wet looks.

For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

Styling serum for a soft light texture and workable look

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

Glossy mist for shiny and velvety hair.

Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.

Cleansing spray for refreshing and volumizing without any residue

A cleansing spray that refreshes hair and scalp without the need for water.

It absorbs excess oils, boosts volume, and extends the life of your blowout, leaving hair natural-looking and refreshed. Ideal for fine, medium, and thick hair looking to revive style and maintain volume throughout the day.